It always starts with an idea and a quick scribble on a piece of paper. From there, the project moves into a planning and scouting phase. I ask myself: where should this concept take place? What shots do I need to get? What are the problems I need to solve?
Once the shooting is done it’s time for the fun part; piecing all the photos together like a puzzle to complete the artwork. My concepts are created without the use of stock imagery and although this makes the process a lot more time consuming, it allows me to create truly unique pieces customized to my preference.